Skilled Agents

Challenge

The Green Park Taksim aimed to increase bookings from target international markets but struggled with low visibility, inefficient targeting, and reliance on OTAs. The hotel needed data-driven insights to identify high-potential markets, reach the right audience, and optimize direct sales strategies. Without a clear market research approach, sales remained stagnant, and expansion opportunities were unclear.

Solution

Skilled Agents conducted comprehensive market research to analyze demand trends, competitor strategies, and customer behaviors in key target regions. Using advanced SEO, digital marketing, and visibility analysis, we identified the most profitable markets and tailored campaigns for direct sales optimization. Our data-driven approach ensured The Green Park Taksim connected with high-value travelers, maximizing booking potential.

Result

The strategy led to a 450% increase in target market sales, reaching 12,900 annual room nights. The hotel gained higher visibility, stronger direct bookings, and reduced OTA dependence. By targeting the right audience with precision, The Green Park Taksim transformed its market presence, strengthened brand positioning, and secured long-term revenue growth. The data-backed approach delivered measurable, sustained success.

Challenge

The Tango Hotels aimed to increase its presence in Turkey’s key inbound markets but struggled with low visibility and reliance on limited sales channels. With only 15% visibility in critical source markets, the hotel was missing significant revenue opportunities. To drive growth, it needed a targeted strategy to expand its market reach and capture a larger share of international travelers.

Solution

Skilled Agents conducted an in-depth market analysis to identify Turkey’s primary inbound tourism markets. By leveraging strategic partnerships, distribution channel optimization, and direct sales initiatives, we positioned The Tango Hotels in high-demand regions. Customized market penetration strategies ensured increased exposure to the right travelers, enhancing conversion potential.

Result

Within 12 months, The Tango Hotels’ visibility in key inbound markets grew from 15% to 75%, directly contributing to a GMV of $523,000. The optimized market presence led to higher-quality bookings, improved occupancy, and long-term revenue growth. By targeting the right markets with precision, The Tango Hotels successfully positioned itself as a leading boutique accommodation choice for international travelers.

Challenge

Dora Pera Hotel aimed to expand its market presence and increase revenue by improving visibility in key international target markets. However, its online exposure was limited, making it difficult to attract high-value guests. With low brand awareness and underutilized sales channels, the hotel struggled to reach its full revenue potential and needed a data-driven approach to enhance visibility and drive bookings.

Solution

Skilled Agents conducted a market visibility audit and identified high-growth inbound markets for Dora Pera Hotel. By optimizing distribution channels, increasing exposure in key booking platforms, and leveraging market intelligence, we enhanced the hotel’s presence in target regions. Our strategic market positioning ensured the hotel reached the right audience at the right time, increasing direct and high-value bookings.

Result

In 2024, Dora Pera Hotel achieved $674,865 GMV, with a 90% increase in online visibility across key target markets. The enhanced market presence led to higher occupancy, improved direct bookings, and stronger brand recognition. This data-backed strategy secured sustainable revenue growth, reduced dependency on third-party channels, and positioned Dora Pera Hotel as a preferred choice for international travelers.