General Marketing7 min readClick Rate and Click Through Rate: What’s the Difference?Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.Carlos SilvaSep 19, 2024
General Marketing20 min readHow to Start a Blog: The Beginner's Guide for 2024Starting a blog involves choosing a niche, selecting a blogging platform, registering a domain, & much more.Rachel HandleySep 12, 2024
General Marketing9 min readHow to Create a Product Marketing StrategyA product marketing strategy is a structured plan that defines how you will position and promote a product.Rachel HandleySep 10, 2024
General Marketing12 min readBrand Persona: What It Is and How to Create OneA brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.Sydney GoSep 09, 2024
General Marketing6 min readOutbound Marketing: Definition, Examples, & How It WorksOutbound marketing is when a business contacts potential customers to generate interest and drive sales.Sydney GoSep 04, 2024
General Marketing14 min readThe Marketing Funnel: What It Is & How It WorksA marketing funnel is a model of the customer journey that represents the buying stages people go through.Hava SalsiAug 30, 2024
General Marketing10 min readHow to Monetize a Blog (& Grow Your Revenue)Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.Rachel HandleyAug 29, 2024
General Marketing16 min read13 Types of Digital Marketing to Use for Brand Growth in 2024Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.Sydney GoAug 22, 2024
General Marketing13 min readB2B vs. B2C: Key Differences & Marketing TacticsLearn the differences between B2B and B2C to refine your marketing and drive more sales for your business.Sydney GoAug 14, 2024
General Marketing10 min readCutting Through the Noise: Boosting Brand Positioning in Crowded MarketsExplore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.Olga PukhalskayaAug 12, 2024