9 min read
17 Marketing KPIs to Track & Improve in 2025Learn why and how to track marketing KPIs like conversion rate, cost per lead, organic clicks, and open rate.
Rachel HandleyFeb 19, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
9 min read
How to Promote Your Website (10 Ways That Work)Promote your site using free and low-cost tactics like on-page SEO, social media, and email marketing.
Cecilia MeisFeb 18, 2025
3 min read
7 Google Trends Alternatives for Deeper InsightsAlternatives to Google Trends include TrendFeed, Muck Rack, Semrush, Treendly, and Trend Hunter.
Vlado PavlikFeb 12, 2025
5 min read
How to Create a Marketing Calendar (+ 5 Free Templates)A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.
Ana CamarenaFeb 11, 2025
4 min read
How To Set Up a Successful Affiliate Marketing Partnership: An Expert View
Geno Prussakov, CEO & Founder of AM Navigator and a guest of #Semrushchat, expands his ideas on how to find a valuable affiliate partner, set up successful collaboration and avoid the main mistakes.Elena KozlovaApr 18, 2019
7 min read
Post-Holiday Sales Slump: 11 Effective Ways To Overcome It
The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays.Kunal KhullarJan 04, 2019
7 min read
From 0-20 Million Views on Quora and How I Did It
From 0-20 Million views on Quora — and how Deepak Shukla did it. A step-by-step guide for how to go viral on Quora and win followers and referral traffic by writing unique and engaging answers in areas you are expert it. If you have been writing on Quora but have not had the success you have been hoping for or have not yet considered possible — this guide will remove the mystery of how to do it.Deepak ShuklaAug 09, 2018
23 min read
How To Use Marketing Analytics To Drive Superior Growth #Semrushchat with Steve Hammer
During last week’s #Semrushchat, our guest Steve Hammer shined more light on how organic traffic and other metrics influence customer acquisition, business growth, and revenue. Here is a summary of his opinions and what our other chat participants had to say.Maria KalyadinaJul 30, 2018
15 min read
How To Increase Your Click-Through Rate With Emojis
I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.Garrett MehrguthJul 09, 2018
5 min read
May the 4th Be With You: How To Engage With Your Audience Through Joint Interest
You have probably heard of event-based marketing. If not, you might be interested to know that quite a few of the traditional celebrations like Father’s Day and possibly Valentine’s Day, as we know them, were once marketing campaigns. In the past and present, and well into the future, event marketing remains an effective way of grabdomain the attention of big groups.Nadia NazarovaMay 04, 2018