What Is Video Advertising? + How to Do It Effectively
Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.Feb 21, 2025
Alex Lindley
Managing Editor AT Semrush
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
How to Perform SEO Analytics: A 3-Step Guide to Success
SEO analytics involves tracking a site’s search performance in search engines and acting on resulting insights to boost visibility.Feb 10, 2025
How to Use AI for a Content Strategy That Drives Results
Using AI when executing your content strategy can streamline research, brainstorming, and optimization.Jan 31, 2025
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28 SEO Skills That Will Help You Reach New Career Heights
Master These 28 SEO Skills to Advance Your Career.Jan 31, 2025
Contributor
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Oct 21, 2024
Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.Jul 26, 2024