17 Marketing KPIs to Track & Improve in 2025
Learn why and how to track marketing KPIs like conversion rate, cost per lead, organic clicks, and open rate.Feb 19, 2025
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
14 Best Social Media Campaigns to Inspire You in 2025
We‘ve rounded up the best social media campaign examples from X, Instagram, TikTok, LinkedIn, and more.Jan 30, 2025
Hreflang Attributes & Tags Explained for Beginners
Learn how to use hreflang attributes to boost your multilingual or multiregional website‘s SEO results.Jan 22, 2025
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
Contributor
How to Do an SEO Competitor Analysis [+ Template]
An SEO competitor analysis involves researching competitors to gather insights to improve your own SEO.Jan 08, 2025
How to Do Keyword Clustering & Why It Helps SEO
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.Dec 12, 2024
What Is Keyword Difficulty? (& How to Measure It)
Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.Dec 11, 2024
On-Page SEO Checklist: The Complete Task List for 2025
Follow this on-page SEO checklist to optimize your title, headers, content, URLs, internal links, and more.Dec 10, 2024