Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.Jul 26, 2024
Simon Fogg
Senior Content Strategist
Simon is a journalist turned SEO with over 8 years of experience writing, editing, and outlining digital content. He has worked at content marketing agencies and in-house at SaaS companies.
Expertise
- content strategy
- content writing
- content editing
- on-page seo
Education
- MA in Modern and Contemporary Literature, Culture and Thought
Author
How to Write a Value Proposition (+ Examples)
A value proposition is a statement that explains the unique benefits of your product or service to customers.Jun 25, 2024
Contributor
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Learn how Google News works and how to get your content ranking on Google News and News surfaces.Feb 10, 2025
14 Best Writing Tools to Increase Your Efficiency in 2025
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What Is Semantic HTML? And How to Use It Correctly
Learn what semantic HTML is and how to use it to improve your site’s usability and search visibility.Feb 07, 2025